The La Crosse Media Group consists of five radio stations broadcasting throughout the Coulee Region. 104.9 is Magic 105 WLXR offering the Best Variety from the 80’s, 90’s and today! Listen in on weekday mornings for Bob & Sheri and take a trip back to the 80’s Saturday mornings from 10am - Noon. Eagle 102.7 KQEG features the “Greatest Hits of All Time. The Eagle is also the flagship station for La Crosse Logger’s baseball. WKBH is 100.1- Classic Rock that Really Rocks! The premiere classic rock station on Wisconsin’s West Coast offers up the best rock’n tunes from the 70’s, 80’s and 90’s featuring Wilde in the Morning weekday mornings. Hear all your country favorites on Kicks 106.3 WQCC! Kickstart your day with the Kicks Morning Drive with John Stevenson. Kicks 106.3 is also your official station for Country on the River. Today’s Talk 1490 WLFN features the Coulee Region’s newest talk radio. Tune in for B.S. With Bob Schmidt, Laura Ingraham, Chris Plante, and Vicki McKenna weekdays.