The La Crosse Radio Group is an Equal Employee Opportunity company.
2011 EEO PUBLIC FILE REPORT
A. Employment Unit Covered
Mississippi Valley Broadcasters, LLC
(Including White Eagle Broadcasting Inc. a wholly owned subsidiary)
WLXR-FM La Crosse, WI
WLFN-AM La Crosse, WI
WQCC-FM La Crosse, WI
WKBH-FM West Salem, WI
KQEG-FM LaCrescent, MN
B. Reporting Period
August, 1 2010 to July 31, 2011
C. Full-time Vacancies Filled During Reporting Period
1. Job Title: Account Representative Date Filled: 10/07/2010
2. Job Title: Account Representative Date Filled: 05/01/2011
D. Recruitment/Referral Sources Used to Seek Candidates for Each Vacancy
1. Job Title: Account Representative Date Filled: 10/07/2010
Referral Sources used:
Wisconsin Broadcasters Association
44 E. Mifflin Street Suite 900
Madison, WI 53703
Contact: Kristen Bergmann www.wi-broadcasters.org/wba/index.php
Phone: 608-255-2600 Fax: 608-256-3986
La Crosse Radio Group
1407 2nd Avenue N.
La Crosse, WI 54601
Contact: Tom Nankival
Phone: 608-782-8335 Fax: 608-782-8340
La Crosse Tribune Position filled with this source
401 Third Street N.
La Crosse, WI 54601
Contact: Classifieds-Debbie T. lacrossetribune.com/
Phone: 608-785-7355 Fax: 608-791-8238
Total number of interviewees from all sources for this position: 4
2. Job Title: Account Representative Date Filled: 05/01/2011
Referral Sources used:
PeopleFirst HR Solutions Job Board
600 N. 3rd Street Suite 101
La Crosse, WI 54603
Contact: JoAnn Steffes www.peoplefirsthrsolultions.com
Phone: 608-782-1430 Fax: 608-782-1438
La Crosse Radio Group Position filled with this source
1407 2nd Avenue N.
La Crosse, WI 54601
Contact: Tom Nankival
Phone: 608-782-8335 Fax: 608-782-8340
La Crosse Tribune
401 Third Street N.
La Crosse, WI 54601
Contact: Classifieds-Debbie T. lacrossetribune.com/
Phone: 608-785-7355 Fax: 608-791-8238
YahooJobs.com
Phone: 800-666-7837 jobs.com/yahoo jobs 14?co=xyahoox
Monster.com http://hiring.monster.com/default.aspx
Total number of interviewees from all sources for this position: 6
E. Total Number of Persons Interviewed for all Full-Time Vacancies Filled During
the Reporting Period: 10
F. Total Number of Interviewees for all Full-Time Vacancies Filled During the
Reporting Period per Recruitment/Referral Source:
Referral Sources used: Interviews per referral source:
PeopleFirst HR Solutions Job Board 1
600 N. 3rd Street Suite 101
La Crosse, WI 54603
Contact: JoAnn Steffes www.peoplefirsthrsolultions.com
Phone: 608-782-1430 Fax: 608-782-1438
La Crosse Radio Group 6
1407 2nd Avenue N.
La Crosse, WI 54601
Contact: Tom Nankival
Phone: 608-782-8335 Fax: 608-782-8340
La Crosse Tribune 3
401 Third Street N.
La Crosse, WI 54601
Contact: Classifieds-Debbie T. lacrossetribune.com/
Phone: 608-785-7355 Fax: 608-791-8238
YahooJobs.com
Phone: 800-666-7837 jobs.com/yahoo jobs 14?co=xyahoox
Monster.com http://hiring.monster.com/default.aspx
2011 EEO Public File Report
EEO Out Reach Initiatives for Mississippi Valley Broadcasters, LLC (Including White Eagle Broadcasting Inc. a wholly owned subsidiary) August 1, 2010 to July 31, 2011.
Hosting a Job Fair:
Mississippi Valley Broadcasters worked with the La Crosse Area Chamber of Commerce to develop a business expo. Job opportunities can be an important part of the event. The radio group airs numerous announcements promoting the event. Mississippi Valley Broadcasters team members were present for the entire event with information on broadcasting careers. All Mississippi Valley Broadcasters stations broadcast live from the event to create awareness. The radio group had information in the various careers available in broadcasting. In addition to broadcasting opportunities a large part or the display in 2010 focused on interactive employment opportunities. Mississippi Valley Broadcasters, LLC is a major sponsor of the event.
Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment:
Mississippi Valley Broadcasters is a participant in the Wisconsin Broadcasters Association scholarship program. Young people interested in pursuing broadcasting careers are invited to apply for the scholarship program. MVB works with the WBA to make students award and then works with the WBA in the selection process. Manager Pat Smith took part in the selection process to determine the awarding of the scholarship.
Mississippi Valley Broadcasters communicates with area universities each year looking for students interested in internship opportunities. Mississippi Valley Broadcasters has an on going relationship with the internship programs of the University of Wisconsin, La Crosse, Viterbo University, La Crosse, Western Technical College, La Crosse and Winona State University, Winona Minnesota. In 2010 an intern from the University of Wisconsin, La Crosse was hired as a member of our sales team. In 2010 the La Crosse Radio Group had three interns on its team.
Sales Manager Tom Nankival talked to a marketing class at the University of Wisconsin, La Crosse. He discussed the future economics of radio and the impact that will have on future career opportunities.
WKBH-FM program director Kelly Wilde spoke at a career festival at La Crosse Aquinas High School. He outlined current careers in radio broadcast g and which educational paths work best for the various careers. He also painted a picture of the future of radio, how career opportunities may change and talked about possible educational paths.
DECCA students of G-E-T High School were invited to our group studios to record advertisements for a business project they were beginning. We gave them hands on broadcast experience. Tours were given explaining all employment opportunities within the group.
Participation in Job Fairs by station personnel who have substantial responsibility in making hiring decisions:
Mississippi Valley Broadcasters Operations Manager Debbie Brague participated in the annual job fair hosted by the La Crosse Area Chamber of Commerce. Students in the sixth grade from eight area middle schools were bussed to the La Crosse Center. There were two presentations, one in the morning and another in the afternoon. The sessions on the media were well attended with about 200 total students taking part.
Mississippi Valley Broadcasters General Manager Pat Smith spoke to a group of university students at the University of Wisconsin, La Crosse. The students were in a broadcast management class. The focus on the discussion was on education and personality traits needed to be successful in broadcast management.
Mississippi Valley Broadcasters participated in the Onalaska School District s Careers on Wheels program. Promotion Director Jacklyn Daniels spoke with students about career opportunities in broadcasting and the education needed. Radio Group Vehicles were put on display.
Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher-level positions:
In June of 2011 Mississippi Valley Broadcasters began a team improvement project. Using an outside human resources firm each employee has been interviewed. Each employee was asked what further training would help them better perform their duties. Follow up with information gathered will take place in the 2011-2012 period.
All employees of Mississippi Valley Broadcasters are offered the opportunity to take the Dale Carnegie course at no charge to them. The Dale Carnegie course is designed to help individuals achieve more in both their professional and personal lives. On the professional side the course helps them create a professional vision of growth. It then guides them through a goal setting process to help them focus on those goals. Employees then learn principles to help them become better communicators and improve their human relations skills. While employees are in the course Mississippi Valley Broadcasters management discuss their goals and help them set the course that will help them achieve their goals.
Mississippi Valley Broadcasters takes advantage of sales instruction and management training offered by the Wisconsin Broadcasters Association. In 2010 the WBA changed the training to online offerings. Many more employees were able to take part.
Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination:
EEO policies are outlined in employee handbook. Each employee is given a copy when he or she is hired by Mississippi Valley Broadcasters, LLC. The employee handbook outlines the procedures to be taken in the event a complaint is to be filed. In 2011 Mississippi Valley Broadcasters began a review of its procedures with an outside Human Resource consultant. That process has not yet been completed.
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