The La Crosse Radio Group is an Equal Employee Opportunity company.
EEO Out Reach Initiatives for Mississippi Valley Broadcasters, LLC
August 1, 2009 to July 31, 2010
Hosting a Job Fair:
Mississippi Valley Broadcasters worked with the La Crosse Area Chamber of Commerce to develop a business expo. Job opportunities can be an important part of the event. The radio group airs numerous announcements promoting the event. Mississippi Valley Broadcasters team members were present for the entire event with information on broadcasting careers. All Mississippi Valley Broadcasters stations broadcast live from the event to create awareness. The radio group had information in the various careers available in broadcasting. Mississippi Valley Broadcasters, LLC is a major sponsor of the event.
Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment:
Mississippi Valley Broadcasters is a participant in the Wisconsin Broadcasters Association scholarship program. Young people interested in pursuing broadcasting careers are invited to apply for the scholarship program. MVB works with the WBA to make students award and then works with the WBA in the selection process. Manager Pat Smith took part in the selection process to determine the awarding of the scholarship.
Mississippi Valley Broadcasters communicates with area universities each year looking for students interested in internship opportunities. . Mississippi Valley Broadcasters has an on going relationship with the internship programs of the University of Wisconsin, La Crosse, Viterbo University, La Crosse, Western Technical College, La Crosse and Winona State University, Winona Minnesota. In 2010 an intern from the University of Wisconsin, La Crosse was hired as a member of our sales team.
Participation in Job Fairs by station personnel who have substantial responsibility in making hiring decisions:
Mississippi Valley Broadcasters Managing Member Pat Smith and Operations Manager Debbie Brague participated in the annual job fair hosted by the La Crosse Area Chamber of Commerce. Students in the sixth grade from eight area middle schools were bussed to the La Crosse Center. There were two presentations, one in the morning and another in the afternoon. The sessions on the media were well attended with about 200 total students taking part.
EEO Out Reach Initiatives for Mississippi Valley Broadcasters, LLC (cont.)
Mississippi Valley Broadcasters General Manager Pat Smith spoke to a group of university students at the University of Wisconsin, La Crosse. The students were in a broadcast management class. The focus on the discussion was on education and personality traits needed to be successful in broadcast management.
Mississippi Valley Broadcasters Sales Manager Mike Schmitz spoke with a group of high school students interested in a marketing career at Holmen High School. Guidance was offered on education programs that are available for students interested in pursuing a career in marketing such as radio advertising sales.
Mississippi Valley Broadcasters participated in the Onalaska School District’s Careers on Wheels program. Promotion Director Jacklyn Daniels spoke with students about career opportunities in broadcasting and the education needed.
Radio Group Vehicles were put on display.
Establishment of training programs designed to enable station personnel to acquire
skills that could qualify them for higher-
All employees of Mississippi Valley Broadcasters are offered the opportunity to take the Dale Carnegie course at no charge to them. The Dale Carnegie course is designed to help individuals achieve more in both their professional and personal lives. On the professional side the course helps them create a professional vision of growth. It then guides them through a goal setting process to help them focus on those goals. Employees then learn principles to help them become better communicators and improve their human relations skills. While employees are in the course Mississippi Valley Broadcasters management discuss their goals and help them set the course that will help them achieve their goals.
Mississippi Valley Broadcasters takes advantage of sales instruction and management training offered by the Wisconsin Broadcasters Association. In 2010 the WBA changed the training to online offerings. Many more employees were able to take part.
Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination:
EEO policies are outlined in employee handbook. Each employee is given a copy when he or she is hired by Mississippi Valley Broadcasters, LLC. The employee handbook outlines the procedures to be taken in the event a complaint is to be filed.
EEO PUBLIC FILE REPORT
A. Employment Unit Covered
Mississippi Valley Broadcasters, LLC
B. Reporting Period
August, 1 2009 to July 31, 2010
C. Full-
1. Job Title: Sales Manager Date Filled: 04/26/2010
2. Job Title: Account Representative Date Filled: 06/07/2010
D. Recruitment/Referral Sources Used to Seek Candidates for Each Vacancy
1. Job Title: Sales Manager Date Filled: 04/26/2010
Referral Sources used:
Minnesota Broadcasters Association
3033 Excelsior Blvd.
Minneapolis, MN 54416
Contact: Jim Dubois www.minnesotabroadcasters.com
Phone: 612-
Wisconsin Broadcasters Association Filled with this source
44 E. Mifflin Street Suite 900
Madison, WI 53703
Contact: Kristen Bergmann www.wi-
Phone: 608-
Iowa Broadcasters Association
P.O. Box 71186
Des Moines, IA 50325
Phone: 515-
National Broadcasters Association
1771 N Street NW
Washington DC 20036
Phone: 202-
PeopleFirst HR Solutions Job Board
600 N. 3rd Street Suite 101
La Crosse, WI 54603
Contact: JoAnn Steffes www.peoplefirsthrsolultions.com
Phone: 608-
UW-
615 East Avenue N
La Crosse, WI 54601
Phone: 877-
Viterbo Alumni Association
900 Viterbo Drive
La Crosse, WI 54601
Phone: 608-
UW-
650 N. Lake Street
Madison, WI 53706
Phone: 608-
UW-
320 South Broadway Street
Menomonie, WI 54751
Phone: 715-
UW-
1 University Plaza
Platteville, WI 53818
Phone: 608-
La Crosse Tribune
401 Third Street N.
La Crosse, WI 54601
Contact: Classifieds-
Phone: 608-
YahooJobs.com
Phone: 800-
Total number of interviewees from all sources for this position: 6
2. Job Title: Account Representative Date Filled: 06/07/2010
Referral Sources used:
Minnesota Broadcasters Association
3033 Excelsior Blvd.
Minneapolis, MN 54416
Contact: Jim Dubois www.minnesotabroadcasters.com
Phone: 612-
Wisconsin Broadcasters Association
44 E. Mifflin Street Suite 900
Madison, WI 53703
Contact: Kristen Bergmann
Phone: 608-
Iowa Broadcasters Association
P.O. Box 71186
Des Moines, IA 50325
Phone: 515-
National Broadcasters Association
1771 N Street NW
Washington DC 20036
Phone: 202-
PeopleFirst HR Solutions Job Board Filled with this source.
600 N. 3rd Street Suite 101
La Crosse, WI 54603
Contact: JoAnn Steffes www.peoplefirsthrsolultions.com
Phone: 608-
UW-
615 East Avenue N
La Crosse, WI 54601
Phone: 877-
Western Technical College Job Board
304 6th Street N.
La Crosse, WI 54601
Contact: Career Service
Phone: 608-
Viterbo Alumni Association
900 Viterbo Drive
La Crosse, WI 54601
Phone: 608-
Phone: 608-
UW-
650 N. Lake Street
Madison, WI 53706
Phone: 608-
UW-
320 South Broadway Street
Menomonie, WI 54751
Phone: 715-
UW-
1 University Plaza
Platteville, WI 53818
Phone: 608-
La Crosse Tribune
401 Third Street N.
La Crosse, WI 54601
Contact: Classifieds-
Phone: 608-
YahooJobs.com
Phone: 800-
Total number of interviewees from all sources for this position: 4
E. Total Number of Persons Interviewed for all Full-
the Reporting Period: 10
F. Total Number of Interviewees for all Full-
Reporting Period per Recruitment/Referral Source:
Referral Sources used : Interviews per referral source:
Minnesota Broadcasters Association
3033 Excelsior Blvd.
Minneapolis, MN 54416
Contact: Jim Dubois www.minnesotabroadcasters.com
Phone: 612-
Wisconsin Broadcasters Association 1
44 E. Mifflin Street Suite 900
Madison, WI 53703
Contact: Kristen Bergmann www.wi-
Phone: 608-
Iowa Broadcasters Association
P.O. Box 71186
Des Moines, IA 50325
Phone: 515-
National Broadcasters Association
1771 N Street NW
Washington DC 20036
Phone: 202-
PeopleFirst HR Solutions Job Board 3
600 N. 3rd Street Suite 101
La Crosse, WI 54603
Contact: JoAnn Steffes www.peoplefirsthrsolultions.com
Phone: 608-
UW-
615 East Avenue N
La Crosse, WI 54601
Phone: 877-
Western Technical College Job Board
304 6th Street N.
La Crosse, WI 54601
Contact: Career Service
Phone: 608-
Viterbo Alumni Association
900 Viterbo Drive
La Crosse, WI 54601
Phone: 608-
UW-
650 N. Lake Street
Madison, WI 53706
Phone: 608-
UW-
320 South Broadway Street
Menomonie, WI 54751
Phone: 715-
UW-
1 University Plaza
Platteville, WI 53818
Phone: 608-
La Crosse Tribune 6
401 Third Street N.
La Crosse, WI 54601
Contact: Classifieds-
Phone: 608-
YahooJobs.com
Phone: 800-
Sales Associate: La Crosse Radio Group
La Crosse Radio Group is looking for an experienced sales person to join our team of seasoned sellers. Previous media experience is not necessary, but would be helpful. Our top candidate will be motivated by a large paycheck, customer satisfaction and a desire to be a top contributor to what we believe will be the best radio sales staff in the state.
We have four outstanding FMs, a heritage AM station and a mandate to be the leader in internet advertising in the Coulee Region. This is not a position for the timid. We pay well for achievers and those who understand accountability and not leaving money on the table. Sound like you? Email your resume and cover letter telling me why you’re the right fit for this position to Tom Nankival General Sales Manager La Crosse Radio Group (EOE) tnankival@lacrosseradiogroup.net. Mail to La Crosse Radio Group Box 2017 La Crosse, WI 54602
