The La Crosse Radio Group is an Equal Employee Opportunity company.
2008 EEO PUBLIC FILE REPORT
There were no full-
EEO Out Reach Initiatives for Mississippi Valley Broadcasters, LLC
August 1, 2005 to July 31, 2008
Hosting a Job Fair:
§ Mississippi Valley Broadcasters worked with the La Crosse Area Chamber of Commerce to develop a business expo. Job opportunities were an important part of the event. Area business was encouraged to show their employment opportunities. Mississippi Valley Broadcasters team members were present for the entire event with information on broadcasting careers. All Mississippi Valley Broadcasters stations broadcast live from the event to create awareness. Mississippi Valley Broadcasters, LLC is a major sponsor of the event.
Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment:
§ Mississippi Valley Broadcasters is a participant in the Wisconsin Broadcasters Association scholarship program. Young people interested in pursuing broadcasting careers are invited to apply for the scholarship program. MVB works with the WBA to make students award and then works with the WBA in the selection process.
§ Mississippi Valley Broadcasters communicates with area universities each year looking for students interested in internship opportunities. . Mississippi Valley Broadcasters has an on going relationship with the internship programs of the University of Wisconsin, La Crosse, Viterbo University, La Crosse and Western Technical College, La Crosse.
Participation in Job Fairs by station personnel who have substantial responsibility in making hiring decisions:
§ Mississippi Valley Broadcasters Managing Member Pat Smith participated in the annual job fair hosted by the La Crosse Area Chamber of Commerce. Students in the sixth grade from eight area middle schools were bussed to the La Crosse Center. Smith spoke in a large group setting explaining career opportunities in broadcasting and educational paths that can lead to such careers. There were two presentations, one in the morning and another in the afternoon. The sessions on the media were well attended with about 250 total students taking part.
§ La Crosse Radio Group personal participated in a student job fair put on by the
La Crosse School District. It was held at Viterbo University. There were four sessions. Morning sessions were addressed by Managing Member Pat Smith and afternoon sessions were hosted by Operations Manager Debbie Brague. About 75 high school 11th graders attended the sessions. Smith and Brague discussed career opportunities in broadcasting and outlined educational courses students can take to get into the various areas of broadcasting.
EEO Out Reach Initiatives for Mississippi Valley Broadcasters, LLC (cont.)
§ Mississippi Valley Broadcasters Sales Manager Mike Schmitz spoke to a group of university students at the University of Wisconsin, La Crosse. The students were in a broadcast management class. The focus on the discussion was on education and personality traits needed to be successful in broadcast management.
§ Mississippi Valley Broadcasters Sales Manager Mike Schmitz spoke with a group of high school students interested in a marketing career at Holman High School. Guidance was offered on education programs that are available for students interested in pursuing a career in marketing such as radio advertising sales.
§ Mississippi Valley Broadcasters participated in the Onalaska School District’s Careers on Wheels program. Promotion Director Jacklyn Daniels spoke with students about career opportunities in broadcasting and the education needed.
Establishment of training programs designed to enable station personnel to acquire
skills that could qualify them for higher-
§ All employees of Mississippi Valley Broadcasters are offered the opportunity to take the Dale Carnegie course at no charge to them. The Dale Carnegie course is designed to help individuals achieve more in both their professional and personal lives. On the professional side the course helps them create a professional vision of growth. It then guides them through a goal setting process to help them focus on those goals. Employees then learn principles to help them become better communicators and improve their human relations skills. While employees are in the course Mississippi Valley Broadcasters management discuss their goals and help them set the course that will help them achieve their goals.
Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination:
§ EEO policies are outlined in employee handbook. Each employee is given a copy when he or she is hired by Mississippi Valley Broadcasters, LLC. The employee handbook outlines the procedures to be taken in the event a complaint is to be filed.