2015 Copyright © All rights reserved. Mississippi Valley Broadcasters

The La Crosse Radio Group is an Equal Employee Opportunity company.

2016 EEO PUBLIC FILE REPORT

A. Employment Unit Covered

Mississippi Valley Broadcasters, LLC   

             (Including White Eagle Broadcasting Inc. a wholly owned subsidiary)


             WLXR-FM       La Crosse, WI

             WLFN-AM       La Crosse, WI

             WQCC-FM       La Crosse, WI

             WKBH-FM      West Salem, WI

             KQEG-FM        LaCrescent, MN


B. Reporting Period


August, 1 2015 to July 31, 2016


C. Full-time Vacancies Filled During Reporting Period


1.  Job Title:  Account Representative                       Date Filled:  08/05/2015

             2.  Job Title:  Account Representative                       Date Filled:  09/02/2015

              Two Account representatives were hired from the same recruitment effort.

              This recruitment straddled the deadline, with initial efforts reported

               on the 2015 report.



             3.  Job Title:  Entry Level Account Representative   Date Filled:   03/30/2016



D. Recruitment/Referral Sources Used to Seek Candidates for Each Vacancy

  

             1. Job Title:  Account Representative                      Date Filled:  08/05/2015

             2. Job Title:  Account Representative                      Date Filled:  09/02/2015



Referral Sources used:            

                                    


La Crosse Radio Group Website/Ads/

Employee Referrals                                                   Position #2 filled with this source                    

1407 2nd Avenue N.                                             

La Crosse, WI 54601

Contact:  Erik Sjolander   http://www.lacrosseradiogroup.net/contact.html

Phone: 608-782-8335  Fax: 608-782-8340


ZipRecruiter                                                              Position #1 filled with this source                    

www.ziprecruiter.com


La Crosse Tribune & Tribune Job Board                                                                                

401 Third Street N.

La Crosse, WI 54601

Contact:  Classifieds-Debbie T.  lacrossetribune.com/

Phone: 608-785-7355   Fax:  608-791-8238


Wisconsin Broadcasters Association                                        

44 E. Mifflin Street Suite 900

Madison, WI 53703

Contact:  Kristen Bergmann   www.wi-broadcasters.org/wba/index.php

Phone:  608-255-2600  Fax:  608-256-3986


Viterbo

www.myinterfase.com/viterbo



              Total number of interviewees from all sources for these positions:  9


          3.  Job Title:  Entry Level Account Representative   Date Filled:   03/30/2016


Referral Sources used:            


La Crosse Radio Group Website/Ads/

Employee Referrals                                                         Position filled with this source                    

1407 2nd Avenue N.                                             

La Crosse, WI 54601

Contact:  Erik Sjolander   http://www.lacrosseradiogroup.net/contact.html

Phone: 608-782-8335  Fax: 608-782-8340


ZipRecruiter

www.ziprecruiter.com


Viterbo

www.myinterfase.com/viterbo


TechConnect

www.wisconsintechconnect.com/employers/jobs


Winona State University

https://wsucareerservicezlink.experience.com



La Crosse Tribune & Tribune Job Board                                                                                

401 Third Street N.

La Crosse, WI 54601

Contact:  Classifieds-Debbie T.  lacrossetribune.com/

Phone: 608-785-7355   Fax:  608-791-8238


             Total number of interviewees from all sources for this position:  4



E.  Total Number of Persons Interviewed for all Full-Time Vacancies Filled During

      the Reporting Period:   13


F.  Total Number of Interviewees for all Full-Time Vacancies Filled During the  

     Reporting Period per Recruitment/Referral Source:

                         


Referral Sources used:                                             Interviews per referral source:                                                           


La Crosse Radio Group Website/Ads/                                         
Employee Referrals                                                                                  4

1407 2nd Avenue N.                                             

La Crosse, WI 54601

Contact:  Erik Sjolander  http://www.lacrosseradiogroup.net/contact.html

Phone: 608-782-8335  Fax: 608-782-8340



Wisconsin Broadcasters Association                                        

44 E. Mifflin Street Suite 900

Madison, WI 53703

Contact:  Kristen Bergmann   www.wi-broadcasters.org/wba/index.php

Phone:  608-255-2600  Fax:  608-256-3986



ZipRecruiter                                                                                            6

www.ziprecruiter.com


La Crosse Tribune & Tribune Job Board                                            3                                                                                                                    

401 Third Street N.

La Crosse, WI 54601

Contact:  Classifieds-Debbie T.  lacrossetribune.com/

Phone: 608-785-7355   Fax:  608-791-8238


Viterbo                                                                                              

www.myinterfase.com/viterbo



TechConnect

www.wisconsintechconnect.com/employers/jobs


Winona State University

https://wsucareerservicezlink.experience.com



No organizations requested notifications of job vacancies pursuant to Section 73.2080(c)(1)(ii)


2016 EEO Public File Report  

EEO Outreach Initiatives for Mississippi Valley Broadcasters, LLC (Including White Eagle Broadcasting Inc. a wholly subsidiary)   August 1, 2015 to July 31, 2016.


Hosting a Job Fair:

 October 2015 Mississippi Valley Broadcasters worked with the La Crosse Area Chamber of Commerce to continue to grow the area’s largest expo.  Job opportunities are an important part of the event.  Mississippi Valley Broadcasters (MVB) has multimedia displays and handouts for explaining employment opportunities in broadcasting. Other businesses are encouraged to do the same. The radio group airs numerous announcements promoting the event.  Mississippi Valley Broadcasters team members were present for the entire event with information on broadcasting careers.  All Mississippi Valley Broadcasters stations broadcast live from the event to create awareness.  This past year Mississippi Valley Broadcasters continued to focus on digital and social networking opportunities and how broadcasters use the technology. Internships were encouraged.  Mississippi Valley Broadcasters, LLC helped develop and is a major sponsor of the event.  

Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment:

 Mississippi Valley Broadcasters communicates with area universities each year looking for students interested in internship opportunities.  Mississippi Valley Broadcasters has an ongoing relationship with the internship programs of the University of Wisconsin-La Crosse, Viterbo University, La Crosse, Western Technical College, La Crosse and Winona State University, Winona Minnesota. The agreements with the schools are two ways.  If a school has a student looking for an internship in broadcasting the school will contact us.  If we have a project and need an intern, MVB contacts the school.  If the intern does work normally done by a paid employee at the radio group the intern will be paid for those duties.



Participation in scholarship programs designed to assist students interested in pursuing a career in Broadcasting:


 Mississippi Valley Broadcasters is a participant in the Wisconsin Broadcasters Association scholarship program.  Young people interested in pursuing broadcasting careers are invited to apply for the scholarship program.  MVB works with the WBA to make students award and then works with the WBA in the selection process.  Manager Pat Smith took part in the selection process to determine the awarding of the scholarship.



Participation in Job Fairs and college appearances by station personnel who have substantial responsibility in making hiring decisions:

 October 6th, 2016 Mississippi Valley Broadcasters Promotions Director, Heidi Hanse, Production/Creative Director Chris Callaway and WLXR Program Director Gary Michaels participated in the annual Career Expo, a joint effort by Western Technical College, the Wisconsin Education Fair, the La Crosse Area Chamber of Commerce and 30 area high schools. There are morning and afternoon career breakout sessions with presentations made by our staff.   The sessions on radio broadcasting were well attended, with over 2000 high school juniors taking part in this expo.  The La Crosse Radio Group is now asked each year to represent our industry.

 June 22, 2016 the Wisconsin Broadcasters Association held its annual convention in La Crosse. As part of the convention a job fair is held.  Mississippi Valley broadcast information on the event.  The Radio Group had a booth hosted by Group Business Manager Caroline Grosvold and air personality Joanie Smith at the event.  They handed out information on broadcasting job opportunities and spoke one on one to students who had questions or were interested in opportunities within our group.

 On February 11, 2016 Sales Manager, Erik Sjolander, and Promotions Director, Heidi Hanse were invited to  speak in the Broadcast Me dia Management Class at UW La Crosse  instructed by Pat Turner. The 90 minute presentation included a PowerPoint presentation that covered information on all p ositions at the La Crosse Radio Group including duties and responsibilities. Additional focus was on the day to day operations, the futu re of broadcasting, how to prepare for a career in broadcasting, recruitment opportunities, and internship openings.


Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher-level positions:

 Quarterly each employee is asked what further training would help them better perform their duties.  They are also given feedback on how they should improve and an improvement plan is put together As a result of the interviews members of the management team hold performance review meetings with their team members at least once a quarter and more often when an issue is identified in both their professional and personal lives.


  On the professional side the course helps them create a professional vision of growth.  It then guides them through a goal setting process to All team members are offered the opportunity to take the Dale Carnegie course at no charge to them.  The Dale Carnegie course is designed to help individuals achieve more in help them focus on those goals.  


 Employees then learn principles to help them become better communicators and improve their human relations skills.  While employees are in the course Mississippi Valley Broadcasters management discuss their goals and help them set the course that will help them achieve their goals.



 Mississippi Valley Broadcasters team members are given the opportunity to use on to use Radio Advertising Bureau’s educational opportunities as well as those from the National Association of Broadcasters.  The WBA offers weekly webinars dealing with all areas of selling broadcasting, interactive and social media offerings.  For some offerings all members of our sales team were required to attend.  Other offerings were attended by smaller groups or individuals when the program focused on a smaller or specific business using radio or internet advertising.  


Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination:


 EEO policies are outlined in employee handbook.  Each employee is given a copy when he or she is hired by Mississippi Valley Broadcasters, LLC.  The employee handbook outlines the procedures to be taken in the event a complaint is to be filed.  Because of changes in job duties and overtime regulations the Radio Group is beginning the process of rewriting the employee handbook.


 In 2015-16 Mississippi Valley Broadcasters continued its relationship with an outside human relations firm.  Any concerns will be reported to our designated person within our company.  It would then be referred to our human resources consultant to address the problem.




EEO REPORT / EMPLOYMENT OPPORTUNITIES

The La Crosse Radio Group is seeking an Acount Executive


La Crosse Radio Group is seeking a highly motivated Sales Account Executive who will manage existing accounts as well as develop new ones.  The ideal candidate must be comfortable prospecting and cold calling with an ability to engage clients quickly and develop rapport.  Must be self-motivated, self-disciplined, have a positive attitude and be an effective communicator.  Minimum of 2 years’ experience in sales or marketing.  Knowledge of broadcast and digital marketing preferred.  


If this sounds like you, please send your resume to jsteffes@steffeshradvantage.com  



The La Crosse Radio Group is looking for organizations that regularly distribute information about employment opportunities to job applicants or have job applicants to refer.  If your organization would like to receive notification of job vacancies at our stations, please notify our business office by mail at P.O. Box 2017  La Crosse, WI  or phone (608)782-8335.  The La Crosse Radio Group is an Equal Opportunity Employer.