The La Crosse Radio Group is an Equal Employee Opportunity company.
2009 EEO Public File Report
EEO Out Reach Initiatives for Mississippi Valley Broadcasters, LLC
August 1, 2008 to July 31, 2009
Hosting a Job Fair:
§ Mississippi Valley Broadcasters worked with the La Crosse Area Chamber of Commerce to develop a business expo. Job opportunities were an important part of the event. Area business was encouraged to show their employment opportunities. Mississippi Valley Broadcasters team members were present for the entire event with information on broadcasting careers. All Mississippi Valley Broadcasters stations broadcast live from the event to create awareness. Mississippi Valley Broadcasters, LLC is a major sponsor of the event.
Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment:
§ Mississippi Valley Broadcasters is a participant in the Wisconsin Broadcasters Association scholarship program. Young people interested in pursuing broadcasting careers are invited to apply for the scholarship program. MVB works with the WBA to make students award and then works with the WBA in the selection process.
§ Mississippi Valley Broadcasters communicates with area universities each year looking for students interested in internship opportunities. . Mississippi Valley Broadcasters has an on going relationship with the internship programs of the University of Wisconsin, La Crosse, Viterbo University, La Crosse, Western Technical College, La Crosse and Winona State University, Winona Minnesota.
Participation in Job Fairs by station personnel who have substantial responsibility in making hiring decisions:
§ Mississippi Valley Broadcasters Managing Member Pat Smith and Operations Manager Debbie Brague participated in the annual job fair hosted by the La Crosse Area Chamber of Commerce. Students in the sixth grade from eight area middle schools were bussed to the La Crosse Center. Smith spoke in a large group setting explaining career opportunities in broadcasting and educational paths that can lead to such careers. There were two presentations, one in the morning and another in the afternoon. The sessions on the media were well attended with about 250 total students taking part.
EEO Out Reach Initiatives for Mississippi Valley Broadcasters, LLC (cont.)
§ Mississippi Valley Broadcasters General Manager Pat Smith spoke to a group of university students at the University of Wisconsin, La Crosse. The students were in a broadcast management class. The focus on the discussion was on education and personality traits needed to be successful in broadcast management.
§ Mississippi Valley Broadcasters Sales Manager Mike Schmitz spoke with a group of high school students interested in a marketing career at Holman High School. Guidance was offered on education programs that are available for students interested in pursuing a career in marketing such as radio advertising sales.
§ Mississippi Valley Broadcasters participated in the Onalaska School District’s Careers on Wheels program. Promotion Director Jacklyn Daniels spoke with students about career opportunities in broadcasting and the education needed.
Radio Group Vehicles were put on display.
Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher-level positions:
§ All employees of Mississippi Valley Broadcasters are offered the opportunity to take the Dale Carnegie course at no charge to them. The Dale Carnegie course is designed to help individuals achieve more in both their professional and personal lives. On the professional side the course helps them create a professional vision of growth. It then guides them through a goal setting process to help them focus on those goals. Employees then learn principles to help them become better communicators and improve their human relations skills. While employees are in the course Mississippi Valley Broadcasters management discuss their goals and help them set the course that will help them achieve their goals.
§ Mississippi Valley Broadcasters takes advantage of sales instruction and management training offered by the Wisconsin Broadcasters Association. As opportunities present themselves MVB management approaches employees to determine if they want to take part
Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination:
§ EEO policies are outlined in employee handbook. Each employee is given a copy when he or she is hired by Mississippi Valley Broadcasters, LLC. The employee handbook outlines the procedures to be taken in the event a complaint is to be filed.
EEO PUBLIC FILE REPORT
A. Employment Unit Covered
Mississippi Valley Broadcasters, LLC
B. Reporting Period
August, 1 2008 to July 31, 2009
C. Full-time Vacancies Filled During Reporting Period
1. Job Title: Advertising Sales Rep Date Filled: 02/06/09
D. Recruitment/Referral Sources Used to Seek Candidates for Each Vacancy
1. Job Title: Advertising Sales Rep Date Filled: 02/06/09
Referral
Source Contact
Person Address Phone Referred
Person
Hired?
La Crosse Radio
Group Mike Schmidt 1407 2nd Avenue N.
Onalaska, WI 54650 (608)
782-8335 Yes
La Crosse Tribune Debbie T. 401 3rd Street N.
La Crosse, WI 54601 (608)
785-7355
WI Job Center/
WI JobNet Jim Mahoney 402 8th Street N.
La Crosse, WI 54601 (608)
789-5627
UW-L Minority Affairs/Career Services 1725 State Street
La Crosse, WI 54601 (608)
785-8514
Western Technical
College Student Employment
Services 304 6th Street N.
La Crosse, WI 54601 (608)
785-9440
Ho-Chunk Business Cyndi Yellow-Cloud P.O. Box 667
Black River Falls, WI 54615 (715)
284-9186
Unity House
For Women Gundersen Lutheran Behavorial Health 1922 Miller Street
La Crosse, WI 54601 (608)
775-4718
Total number of interviewees from all sources for this position: 6
E. Total Number of Persons Interviewed for all Full-Time Vacancies Filled During
the Reporting Period: 6
F. Total Number of Interviewees for all Full-Time Vacancies Filled During the
Reporting Period per Recruitment/Referral Source:
Referral
Source Contact
Person Address Phone Number of Interviews
per source
La Crosse Radio
Group Mike Schmidt 1407 2nd Avenue N.
Onalaska, WI 54650 (608)
782-8335
4
La Crosse Tribune Debbie T. 401 3rd Street N.
La Crosse, WI 54601 (608)
785-7355
1
WI Job Center/
WI JobNet Jim Mahoney 402 8th Street N.
La Crosse, WI 54601 (608)
789-5627
1
UW-L Minority Affairs/Career Services 1725 State Street
La Crosse, WI 54601 (608)
785-8514
0
Western Technical
College Student Employment
Services 304 6th Street N.
La Crosse, WI 54601 (608)
785-9440
0
Ho-Chunk Business Cyndi Yellow-Cloud P.O. Box 667
Black River Falls, WI 54615 (715)
284-9186
0
Unity House
For Women Gundersen Lutheran Behavorial Health 1922 Miller Street
La Crosse, WI 54601 (608)
775-4718
0
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